Archive for October, 2011

Steve Jobs: The Master Storyteller

He revolutionized technology, sending shockwaves through countless industries. Visionary, engineer, CEO, innovator … those are some of the labels being attached to Steve Jobs as we mourn his death. But from my perspective, there’s another invaluable skillset he mastered: Steve Jobs spun incredible corporate stories. He understood how to engage the consumer, the business world and the media. He embraced the value of a simple, elegant message and a stylish, flawless performance. His industry presentations were legendary and a quick look at this video shows you why …

As Leonardo da Vinci said: “Simplicity is the ultimate sophistication.”

Simple, straightforward words. No jargon. Beautiful images. Very little text to clutter up the visual impact. A genuine excitement about his brand and his products. Pitch perfect delivery and pacing.

Now think about your last presentation to colleagues or clients. Did it sing like a Jobs presentation?

If you think it’s simply a matter of ‘not having that talent’ … think again. Jobs didn’t always present like this. He learned all of the skills you see on display here. He developed an intimate knowledge of the fundamentals … and then he spent hours practising.

If you are about to ‘take the stage’ — any stage — you could learn a great deal by studying the Master Storyteller: Steve Jobs.

He will be missed.

SB

Exercise your right

X marks the vote

I know what you’re thinking and I don’t dispute it: this has been a less-than-inspiring Ontario election campaign. That tends to happen when the two front-runners hang their pitch on platforms that are virtually identical on all the big files. But we are headed into decidedly dicey fiscal territory … and you should have your say on who you believe should be navigating. Take the five minutes that are required to vote.

Then check in with me on RogersTV tonight. We’ll have all the local results from 9 – 11pm.

Cheers,
SB

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